Search Engine Optimization (SEO) is still alive. If your company is not found on Google, it will be very tough to attract visitors to your website and tell the world about your offer. Your existing customers and potential customers continue to type keywords into Google to find a product or service as an answer to their direct need… and they find your competitors.
Try for yourself and type in the most important keywords in Google and see if you are well found. If your competitors are above you, your competitors are in poleposition to convince your customers to do business with them.
If you want to follow the position of your most searched keywords, we have you covered. We can give you on a weekly basis a recommendation to improve your keyword position. This recommendation is easy to be implemented and will give good results. Click on the button below to read more about these SEO plans.
However… there are strategies to still have traffic on your website when you have a low position on Google. Scroll down for the best ideas in 2025.
Best alternatives to SEO in 2025
- SEA: Setting up a Google Ads campaign using the keywords you want to found for, is a great idea for two reasons. First, your company will feature above your competitors in the Google Search when they are in-market for your product or service. Second, the more your website pages are visited, the higher your website pages will be ranked in organic searches (SEO) in Google.
- Google Display Network (GDN): Google ads also provides the possibility to show display ads to customers. The targeting can be pretty tricky since it might be hard to find exactly the audience you want to reach.
- Social media: Adding a URL to your website pages into your Facebook, Instagram, Linkedin, Youtube, TikTok or X post might also bring in some traffic. However you should keep in mind that the algorythms of these social media platforms do not favor the use of URLs because they prefer to keep their users into their own social media platform.
- Apps: Ever more companies are launching their own Apps. Apps make it possible to start a more one-to-one communication with the customer using notifications and Whatsapp connections. Companies wanting to enjoy the advantages of an App but not wanting to add a separate App next to their existing website, can also opt for launching their Progressive Web App. Both App solutions have pros and cons…
- Domain name: Having an easy-to-remember domain name, can allow your customers to type in directly your website domain into the browser. Find best practices on finding the best website domain for your business.
- New search trends in 2025: Customers are shifting from Google search towards other ways to start their research for the ideal product or service. Chat GPT, Bing Search, TikTok search, YouTube search, Reddit, community websites, industry websites and other search alternatives might rapidly win the battle against Google just like Google once won the battle against the search engine of Yahoo.
- Impactful marketing in 2025: Event marketing using QR codes or promoting your brand into an immersive viral game will connect immediately with your target audience. Read more about the immersive game in 2025 for promoting brands.