Game marketing – Marketing for Heroes

Brands and city marketeers are constantly looking for better and more innovative ways to connect with their consumers. Marketing has added online advertising to their traditional in-store communication, radio advertising, TV publicity and billboard advertising.

Their consumers live ever more inside of their smartphones. American consumers check on average their smartphone 50 – 200 times a day and spend on average over 3 hours on their mobile phones. Brands know this and will invest even more into mobile marketing and develop responsive websites, Apps or PWAs notifying consumers about promotions and product innovations. Attracting leads has become a great challenge. Contact us for SEO support.

Let us take a look at an interesting statistic about gaming. 21% of all adults between 18 and 29 years old play between 6 and 10 hours per week. Moreover all age groups play games and ever more! To take the relationship with your consumers even a step further, brands should now also start playing into that gaming playground.

Let us discuss three game marketing possibilities for our customers.

Add your brand or city POI into an existing AR game

We have developed a super immersive and addictive AR game with great branding and city marketing opportunities. Adding your own game objects into an existing AR game is less time-consuming, requires lower team efforts and requires lower budgets.

Checklist and timeline for game development (approximately 1 month):

AR Object and locations definition: The goal is defined, the game is played on Apple and other smartphones, the gaming mechanics is fixed, and the budget is fixed. We define together with our customer what the AR objects, gameplay and locations of branded AR objects and goal is of the game. You can for instance add branded AR objects to all your physical store locations of choice. This takes approximately 1 week .
Design phase of AR objects: We use Figma designs to guide you through the design of all game screens. This takes approximately 1 week.
Game development phase: We have a large team of Unity developers who can easily add your branded AR object and their gameplay to the existing AR game. This takes approximately 1 week if the gameplay is not too complex.
Game testing: Our testing team has great fun in testing your added AR objects. This phase is a great internal launch instrument organized by the brand. This takes approximately 1 week.
Uploading on stores: No new uploading required since we add the AR objects on the existing active game.
Game promotion: Our marketing team promotes your game on the gaming platforms and together with our networks of gaming influencers.

Budget : Over 5,000 $ – Free if you want to become our official partner!

Brand your white label game

We have developed a super immersive and addictive AR game with great branding opportunities. Creating your own game starting from this existing game is another great option for big brands and cities.

Checklist and timeline for game development (approximately 3 months):

Object and Gameplay definition: The goal is defined, the game is played on Apple and other smartphones, the gaming mechanics is fixed, and the budget is fixed. We define together with our customer what the AR objects, gameplay and locations of branded AR objects. You can for instance add branded AR objects to all your physical store locations. This takes approximately 2 weeks .
Design phase: We use Figma designs to guide you through the design of all game screens. This takes approximately 2 weeks.
Game development phase: We have a large team of Unity developers who can brand the existing game to your likes and fully on brand. This takes approximately 4 weeks if the gameplay is not too complex.
Game testing & Bug chasing phase: Here the fun starts. We have a large test team and a database with gamers worldwide who love to test your brand-new game. The brand will have a great list of features that can be added to later versions of the game. Our developers will make sure that all bugs are fixed prior to uploading your game on the stores. This takes approximately 2 weeks .
Uploading on stores: Our designing team and gaming development team will propose all banners and upload your game on the available stores iOS AppStore, Google Play store and other stores. This takes approximately 1 week if the gameplay is not too complex.
Game promotion: Our marketing team promotes your game on the gaming platforms and together with our networks of gaming influencers.

Budget : Over 30,000 $

Create your own game

Creating your own game is a great option for big brands and cities with big marketing teams.We would love to assist you in following steps.

Checklist and timeline for game development (approximately 4 months):

MVP definition: We define together with our customer what the goal is of the game, the device on which the game is played (laptop or desktop, smartphone, Apple or Samsung, etc), the gameplay, the gaming mechanics, and the budget. We also list the wishlist of features to be added in later versions. This takes approximately 2 weeks if the gameplay is not too complex.
Design phase: We use Figma designs to guide you through the design of all game screens. This takes approximately 2 weeks if the gameplay is not too complex.
Game development phase: We have a large team of Unity developers who can create the most extensive game to your likes and fully on brand. This takes approximately 8 weeks if the gameplay is not too complex.
Game testing & Bug chasing phase: Here the fun starts. We have a large test team and a database with gamers worldwide who love to test your brand-new game. The brand will have a great list of features that can be added to later versions of the game. Our developers will make sure that all bugs are fixed prior to uploading your game on the stores. This takes approximately 4 weeks if the gameplay is not too complex.
Uploading on stores: Our designing team and gaming development team will propose all banners and upload your game on the available stores iOS AppStore, Google Play store and other stores. This takes approximately 1 week if the gameplay is not too complex.
Game promotion: Our marketing team promotes your game on the gaming platforms and together with our networks of gaming influencers.

Budget : Over 100,000 $

Launch offer in 2025

Do you have a strong brand or do you organize city marketing?

We are looking for official partners for our AR game, who want to co-launch our immersive AR game in 2025.